reviews
Follow us
Ready for a standout home sale?
Then you're in the right place. With nearly 45K YouTube subscribers, our clients' listing videos average 13,000 views. Our marketing isn't just good, it's award-worthy. We craft captivating stories for your home, ensuring it shines online and sells for more.
The go-to real estate team in Calgary
Agents in Calgary trust us. Thousands of qualified buyers in our database know us. That's why it makes sense to partner with us.
This is how we maximize your equity in today's market
We want you to win. And we'll make sure it happens. Here's what to expect from the selling process when you work with our team.
First, we'll listen
During our initial consultation, we'll listen to what you want out of your home sale, and lay out the plan to get you there. Then, we'll tour your home to determine which features will give us the best marketing advantage when we make your home famous online.
Next, let's talk pricing
We'll walk you through the details of our different pricing strategies. With your goals in mind, we'll put our heads together to figure out which strategy is right for you.
Now it's time to prepare your home for market
We'll manage every detail of getting your home ready for market. We'll bring in the top stagers, contractors, photographers, and videographers to guarantee that your home gains instant interest, attracts the most buyers, and gets the highest offers.
Lights, camera, action: It's showtime
We'll create the most compelling content about your home and distribute it properly. We use advanced strategies on YouTube, Facebook, and Instagram, to target the people who are most likely to be interested in your home.
Say to yourself, "This is the best decision I ever made."
From purchase price to closing costs to contingencies to timeframe to lenders to the settlement date and more, we'll aggressively negotiate every single term in the contract to make sure you walk away with the best possible deal.
why sell with the mccallum group?
Our marketing is nonstop
When you work with the McCallum Group, we'll execute an advanced digital marketing strategy to make the right buyer fall in love with your home fast.
Compelling Content
To us, telling your home's unique story starts with a video. With 44.5K subscribers on YouTube, we take pride in the videos we produce of our listings. It's something we not only enjoy doing but love to provide to our sellers to get their home maximum exposure online.
Massive Distribution
A lot of agents can create compelling content. Not a lot of agents can distribute it properly. This is what sets The McCallum Group apart. Our clients' listing videos average 13,000 views on YouTube. We've spent hundreds of hours studying these platforms, and know how to target the right buyer demographic.
Phil
Having heard of Brad and his team through Youtube and watching their numerous house tours in Calgary over the years, my girlfriend and I decided it was time for us to buy and reached out. Melinda was amazing and helped out so much answering all of our questions as first time home buyers and even helping out with finding a contractor to do some minor repair work in the home. She was very professional and made the whole process stress-free. We will enthusiastically recommend the whole team to anyone we know looking to buy or sell their home!
Susan Sage
When it came time for us to consider listing agents for our unique property, we knew we wanted an agent who had their finger on the pulse of Calgary's real estate market. Brad was referred to us from a family member and after watching all of his YouTube videos we knew he provided the right amount of knowledge, energy and tenacity that would get our house sold. Brad is raising the bar and setting the trends in todays residential real estate markets. His ability to create a first class home video, present it on social media and connect with buyers from all around the world is unparalleled.
Susan Tiffin
Brad McCallum is ENERGY bringing it to everything he does! From the introductory meeting, video production of our home, to the final sale, Brad was enthusiastic, informative, and exciting to work with. His understanding of the housing markets, future economic markets, and potential of our home allowed us to list, showcase and sell our home at a price we never thought possible selling in one weekend! His video production was amazing the best I have ever seen. I am honoured, inspired and so grateful Brad and his team of professionals worked with us to sell our home.
Srinivas Pabbaraju
I've come across Brad's name when I was searching online for a realtor to sell our rental property. When we first met him, we were quite impressed with his work ethic, genuine interest in getting to know our wants and needs and so we hired him for the job. Brad and his team made it effortless for us in selling our home at a time when Calgary market was really tough for property owners. I've since referred him to our close friends and will continue to do so.
Glenn Dejong
We needed an agent that would actually SELL our home, not just list it. Brad knows how to sell and market your home. His efforts go unmatched in actually marketing your home he even made an awesome video of our home. Not many realtors can sell your home in just a few days over the Christmas holidays, especially in this market. He also helped us understand our options, and the process, and helped us pick a strategy that would get the deal done.
Clayton Rudney
Choosing Brad McCallum as our realtor was easy. When we asked him to prepare an evaluation for our home it came in much higher than we were expecting. I was worried that he was maybe just telling us what we wanted to hear, but then he showed us the market data, what the current trends were, and how we could take advantage of timing in a hot market to make sure we could capitalize on the full value. We sold our home, first day for 99.2% of ask. We were blown away. He professionally handled the transaction, informed and updated us along the way, and we were so thrilled with the outcome.
We'd love to help you achieve your Calgary real estate goals
